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Seller's Guide

Why Your Home Didn’t Sell the First Time – And How Shilalis Real Estate Guarantees It Sells

There are no second chances with first impressions when selling your home. At Shilalis Real Estate, we understand the stakes and boast a 100% success rate in selling homes by addressing common pitfalls and executing a proven, tailored strategy. If your home didn’t sell the first time, here are 10 reasons why it may have struggled, along with what we do to ensure your home sells quickly and for top dollar.

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1. Overpriced Listing

Why It Failed: Pricing above market value scared off buyers in today’s competitive market.

How We Fix It: We conduct a detailed Comparative Market Analysis (CMA) to price your home competitively, leveraging real-time data from recent local sales. Our pricing strategy attracts serious buyers while maximizing your return.

What You Can Do: Trust our expertise and be open to pricing adjustments based on market feedback to stay ahead of the competition.

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2. Lackluster Curb Appeal

Why It Failed: A neglected exterior failed to draw buyers in, leaving a poor first impression.

How We Fix It: Our team provides a curb appeal consultation, guiding you on simple upgrades like fresh landscaping, exterior cleaning, or a vibrant front door. We ensure your home makes an unforgettable first impression. 

What You Can Do: Mow the lawn, trim shrubs, and add seasonal flowers or a new mailbox to create a welcoming vibe before showings.

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3. Dated or Cluttered Interio

Why It Failed: Personal items, outdated decor, or clutter prevented buyers from envisioning their future in the space.

How We Fix It: We offer professional staging services to transform your home into a neutral, modern showcase. Our decluttering checklist ensures every room feels spacious and inviting.

What You Can Do: Pack away personal photos, excess furniture, and knickknacks. Keep surfaces clean and consider a fresh coat of neutral paint.

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4. Subpar Listing Photos

Why It Failed: Low-quality or limited photos failed to capture buyer interest online, where 90% of home searches begin.

How We Fix It: At Shilalis Real Estate, we go above and beyond by often hiring two professional photographers to provide a second perspective, ensuring every angle is captured perfectly. We also always include detailed floor plans and immersive 3D tours, giving buyers a comprehensive view of your home’s layout and flow.

What You Can Do: Ensure your home is clean and staged before our photo shoots to highlight its full potential.

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5. Unaddressed Repairs

Why It Failed: Visible issues like leaky faucets or cracked walls raised red flags during showings.

How We Fix It: We recommend a pre-listing inspection to identify and prioritize repairs. Our network of trusted contractors ensures cost-effective fixes, or we’ll strategize credits for buyers if major repairs are needed.

What You Can Do: Tackle small repairs like fixing loose doorknobs or patching drywall. Let us handle the rest to present a move-in-ready home.

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6. Limited Marketing Reach

Why It Failed: Your home wasn’t exposed to enough buyers due to weak or outdated marketing.

How We Fix It: Our aggressive marketing plan includes MLS listings, social media campaigns, targeted online ads, and open houses. We syndicate your listing to Zillow, Realtor.com, and more, ensuring maximum visibility. Our 3D tours and floor plans further enhance buyer engagement.

What You Can Do: Share our professional listing posts on your social media to amplify reach and attract potential buyers.

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7. Inconvenient Showing Schedule

Why It Failed: Restrictive showing times frustrated buyers and agents, reducing foot traffic.

How We Fix It: We implement a flexible showing system with secure lockboxes, accommodating buyer schedules, including evenings and weekends, to maximize opportunities.

What You Can Do: Keep your home show-ready and be prepared to step out during showings to make the process seamless for buyers.

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8. Unfavorable Market Timing

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

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9. Odors or Cleanliness Issues

Why It Failed: Pet smells, smoke, or a messy home turned buyers away instantly.

How We Fix It: We provide a deep-cleaning checklist and connect you with professional cleaners to eliminate odors and ensure a spotless presentation. Our team advises on pet management during showings.

What You Can Do: Vacuum daily, use air purifiers, and avoid cooking strong-smelling foods before showings to keep your home fresh.

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10. Ineffective Real Estate Representation

Why It Failed: An inexperienced or unmotivated agent didn’t prioritize your sale.

How We Fix It: The dedicated team at Shilalis Real Estate brings unmatched expertise, local knowledge, and relentless drive. With our 100% success rate, we communicate transparently, provide weekly updates, and execute a customized plan, complete with dual-perspective photography, floor plans, and 3D tours to sell your home.

What You Can Do: Partner with us fully, provide feedback after showings, and trust our proven process to deliver results.

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